Crocodile Creek is delighted to appoint Tiger Tribe, a leading Australian innovator of cleverly designed and beautifully crafted children’s products, to exclusively distribute their products in Australia.
“Crocodile Creek is a global leader in the children’s puzzle category,” said Anthony Green, co-founder of Tiger Tribe. “We are delighted to be the new exclusive distributor for Crocodile Creek in Australia,” said Naomi Green, co-founder of Tiger Tribe and head of product design. “Not only do we share a strong brand simpatico in terms of business philosophy, but also a love of original design and a commitment to quality materials. Crocodile Creek’s premium packaging and fabulous illustrations perfectly align with the Tiger Tribe brand.”
Both businesses also share a passion for creating products that make it easy — and fun — for children to unplug and engage in creative play. “During this year of lockdowns, we’ve witnessed a re-discovery around the world of ‘old school activities’ like arts and craft sets, puzzles and games to help keep kids engaged amidst the global pandemic*,” said Anthony Green. “We’ve long championed products that provide an antidote to screen time, so it’s a great time to bring Crocodile Creek’s wonderful puzzles on board. We can’t wait to share this range of products in Australia.”
Crocodile Creek CEO, Steve Brown said, “We are thrilled to be partnering with Tiger Tribe to distribute Crocodile Creek in Australia. There are a lot of synergies between us that made this a logical choice. We both started as small family businesses and built up through independent retailers.”
“It is rare when two brands complement each other so well, appealing to a very similar customer base, where very few products overlap. We look forward to Tiger Tribe’s approach of building independent sales and building our brand,” said Steve.
About Tiger Tribe
Tiger Tribe is a family-run, design-led and imaginative children’s brand, founded by husband and wife team Anthony and Naomi Green. Established in 2007 from the garage of their family home, their vision was to create thoughtful and fun children’s gifts and toys. With an ever-evolving range of products designed in-house in Melbourne Australia, Tiger Tribe make it easy — and fun — for kids aged 0-12 to unplug and engage in creative play.